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START ONLINE CASINO . COM
Independent Information Site on Starting an Online Casino Business
INTERNET CASINO MARKETING
How does a licensee get gamblers to come to the website?
That is the BIGGEST secret on the internet today. TRAFFIC. According to some of the internet rating services (such as Netratings), you will see who is getting the most amount of online traffic these days (it should be no surprise to you that Google and Yahoo are at the top of the list).
But beyond name recognition, there are many creative ways to generate traffic. An online casino operator will need to spend money advertising or bringing in traffic, and this is the determining factor of an internet casino's success. Most of the expense a company will face in this venture is marketing.
Simply listing a casino in search engines like Google, Yahoo!, Alta Vista, Excite, etc. will not get the traffic required. A search in Google for "Casino" comes back with millions of web pages. A Marketing Plan is absolutely necessary for a successful online wagering business.
Some companies contact one of the firms below to handle marketing for them. Most casinos now also do the marketing on their own. Required in the marketing plan is where the marketing firm or casino will advertise and the cost per acquisition (CPA) of new players must be watched. Every online casino now has an affiliate program. The Casino Affiliate Convention covers affiliate marketing and allows operators to meet with the webmaster affiliates. Affiliate marketing requires person to person contact for success.
There are a slew of online marketing strategies. The most common are the following:
Affiliate Marketing Search Engine Optimization (known as SEO) Banner advertisements Sign Up Bonuses E-mail campaigns and newsletters Pay per click ad campaigns Offline Marketing Other things found in the industry are online site reviews and traffic exchange campaigns. Casino affiliate campaigns are now the defacto standard that all online casinos, sportsbooks, poker rooms and bingo operations use. This site and this site explains in much more detail about the subject. The casino affiliate convention is where gaming operators meet affiliates directly. Affiliate marketing requires person to person contact for success. Other sites to advertise a casino on can be found within the Links page as well as this article on the subject. A good domain name is essential in being successful in this business.
( Two books highly worth reading on internet marketing is Search Engine Optimization Bible 2007, by Jerri Ledford and The New Rules of Marketing and PR (2007) by David Meerman Scott
As said before, successful internet marketing strategies are a "Big Secret" and no firm gives it up easily. Usually, the Internet Gambling Software Provider has marketing programs for your site (they charge for it monthly). In addition, the firms below can assist you in marketing your site.
Gambling Online Magazine (USA/UK): Gambling Online Magazine is the only internationally distributed magazine which informs the player on all aspects of online wagering. Gambling Online Magazine is purchased by over 125,000 gaming enthusiasts, with a readership of well over 400,000. Please contact Eric Morris at emorris@hhcus.com or call (678) 594-2996
e Gaming Review (UK): eGaming Review is set to grow and continue into 2003. Bringing you more than just the news, we focus on the stories behind the news, industry comment from key speakers and information on new technology that is set to drive this industry beyond its promising beginnings.
